- Company Name: Parrytech Hydraulics
- Industry: Industrial Machines
- Location: Mundka, New Delhi
About the Company
Parrytech Hydraulics has established itself as a leading Manufacturer, Exporter, and Supplier of Scrap Processing machinery and Hydraulic Presses. Our focus is on delivering high-quality, durable products with easy installation and compact, portable designs for easy transportation.
The Challenges
Lead Management: Parrytech managed their leads across various individual platforms and tracked them in Excel. This fragmented approach made it difficult to efficiently follow up with potential clients, leading to missed opportunities and poor lead conversion rates.
Deal Creation: The process of creating deals was manual, requiring the use of Word and Excel. This not only consumed valuable time but also created a dependency on a single employee who had to stay in the office to manage deal creation.
Impact on Business: The lack of a centralized system for managing leads and deals hindered Parrytech's ability to review the overall performance of their sales team. The dependency on manual processes also meant that the sales cycle was slower, leading to lost business opportunities.
The Solution
Selection of MiClient: To address these challenges, Parrytech chose MiClient software, recognizing its comprehensive features designed for sales management. MiClient offered CRM for lead tracking and automation features for quotation generation and invoicing.
Features Utilized:
- Lead Tracking: MiClient enabled centralized management of leads from various sources, allowing for improved tracking and follow-up.
- Quotation Generation: MiClient provided an automated process for creating accurate quotes, significantly reducing the time and dependency on a single person.
- Invoicing: Streamlined invoicing process, reducing errors and accelerating payment cycles.
Results and Benefits
Enhanced Efficiency: Centralized lead management and automated deal creation processes reduced the time and effort required to manage sales activities.
Improved Sales Performance: Better tracking and follow-up led to more successful conversions, boosting overall sales performance.
Reduced Dependency: Automation of deal creation allowed team members to generate deals independently, reducing the dependency on a single person and ensuring continuous sales activities.
Greater Visibility: MiClient provided valuable insights into the sales team's performance, allowing for better decision-making and strategy development.
By implementing MiClient, Parrytech Hydraulics successfully transformed their sales management process, overcoming previous challenges and setting a foundation for sustained growth and success in CRM relationship management.
